About Us / About ABC

Art By Concept (ABC) is a unique art and culture venture that recognizes the value of strategic partnerships. Working with cultural institutions/businesses, foundations, and private and public funding agencies, ABC takes an entrepreneurial approach matching programmatic objectives with new revenue and financial opportunities. 

Principals Pamela Auchincloss and Ulrike Fallmann bring expertise from the commercial and the public sectors. ABC helps institutions, artist foundations/estates, and artists with enterprising career prospects explore collaborative (value-added) opportunities that increase their profile regionally and internationally. An extensive global network, is the foundation for ABC’s success specializing in B2B connections for museums, artists, foundations, and galleries. 


Pamela Auchincloss

Pamela Auchincloss began her career in world of contemporary at the age of 23 opening a commercial gallery in Southern California. Seven years later ambition took her to New York where she launched a second gallery, founded a curatorial services company, and then directed the first-ever international art fund wholly centered on the interests of artists-the Artist Pension Trust. Art By Concept, the brainchild of Pamela Auchincloss and co-founder Ulrike Fallmann, is a creative extension of her expertise in both the commercial and institutional fields of art. She currently resides in Vienna and Colorado.

Ulrike Fallmann

Ulrike Fallmann graduated with a language degree (English and Spanish) from the University of the West of England in Bristol/UK. Her six-year experience of living abroad was supplemented with numerous jobs mainly in the field of Tourism in England and Spain. Upon her return to Vienna, she worked with state-affiliated educational and cultural organizations including Technisches Museum Wien and the science communication event "Lange Nacht der Forschung". Concurrently, Ulrike Fallmann completed a masters degree in "Culture, Sports and Event Management". Most recently she was responsible for the quartier21 at MuseumsQuartier Wien. There she managed the approximately 50 Quartier-located creative and cultural institutions, organized and supervised art installations throughout the MusemsQuartier and took part in coordinating the artist-in-residence program.

Cultural needs and interests of urban populations as well as creative design and unrestricted access to culture and the arts are of great importance to her. Apart from her vast knowledge in cultural management, with ABC Ulrike will put her passion into practice.

Natascha Trzepizur
Legal Adviser

Natascha Trzepizur rounds out the management team with her extensive legal experience. In 2005 she was awarded a Bachelor degree in Chemistry from the Dublin Institute of Technology followed by a Masters in business and law from the University of Vienna in 2010. Titled “The Burnt Out Lawyer”, Natascha’s dissertation addressed the topic of preventative measures in law offices. Her professional experiences are diverse and accomplished, including engagements at Kerschbaum Partner Rechtsanwälte GmbH in Vienna, at the Medical University of Vienna working for a research project and the multinational technology company ubitronix system solutions GmbH in Linz.

More recently, Natascha managed contracts and provided legal direction and advice for the MuseumsQuartier in Vienna from April, 2012 until November, 2015 when she took a position as Legal Adviser at the State Opera Vienna. Her responsibilities for the State Opera encompass intellectual property rights and contracts as well as general legal advice. In addition she is a lecturer at the University of Applied Sciences Vienna teaching civil right and public commercial law. ABC provides Natascha with an opportunity to apply her legal knowledge and expertise in the field of arts and culture, an area of growing personal and professional interest.