Art film screening from 12.7.2017
at Mariahilfer Straße 50 / corner Kirchengasse

In cities around the world shops stand empty awaiting new tenants. Art By Concept’s innovative solution, “Window Watching”, brings life to these vacant locations, drawing viewers with a curated selection of art films. Working with regional curators and art organizations, ABC’s unique business model dedicated to cultural engagement and entrepreneurial practices is fully realized in this project. Real estate companies eager to lease their buildings provide the platform to present art projects, such as Window Watching’s film screenings, in a completely open and public forum to all those passing by. Through the pioneering technology of NOUSdigital, ABC offers direct access to the film soundtracks. Viewers can listen to the sound by using their personal mobile device by simply logging in via WIFI and a QR code.

For the building owner, this “cultural intervention” further markets the property potential by drawing the attention of possible new tenants. Additionally, ABC works with advertising agencies to offer promotional and marketing opportunities in these “key locations” throughout the city, providing interim revenues until the property is leased.